This Breast Cancer Awareness Month, a number of female-founded brands across the UK are coming together with one shared mission: to raise awareness and funds for a future free from breast cancer.
Through the Buy Women Built movement, an inspiring network of women-led brands will be donating a percentage of sales to breast cancer charities — with a special focus on Prevent Breast Cancer, the UK’s only charity dedicated solely to the prediction and prevention of breast cancer.
This campaign isn’t just about raising funds; it’s about sparking conversations, sharing survivor stories, and encouraging women everywhere to get to know their bodies and check themselves regularly.
Why Breast Cancer Awareness Matters
For Katy Davies, founder of ecojiko, the campaign carries deep personal significance.
In October 2021, during Breast Cancer Awareness Month, Katy found a lump. She was healthy, active, and had no family history of breast cancer. Within weeks, she was diagnosed with aggressive HER2+ breast cancer. Early detection proved life-saving:
“Prevention is key. My tumour was less than a millimetre from spreading. Had I not found it when I did, the outcome could have been very different. Knowing your body, understanding what’s normal for you, and checking yourself regularly is vital,” shares Katy.
Katy credits the outdoors, humour, and the love of her family with getting her through treatment. Today, she is determined to use her business as a force for good — supporting research, raising awareness, and helping others catch breast cancer early.
She’s not alone. Many members of the Buy Women Built network have either faced breast cancer themselves or supported loved ones through diagnosis and treatment. This shared experience has become a powerful driver of collective action.
“Many brands in the network have been affected by breast cancer in one way or another, and so it’s the perfect platform to raise awareness,” Katy explains. “Collaboration is key to spreading awareness, encouraging early detection, and ultimately saving lives.”
This Breast Cancer Awareness Month
Throughout October, participating brands will:
- Donate a percentage of sales to breast cancer charities, including Prevent Breast Cancer.
- Amplify survivor stories to encourage others to check themselves.
- Spread awareness through social media campaigns and storytelling.
As part of this initiative, Evenly, the breast asymmetry specialists, will be donating £1 from every Bra Balancer™ and Subtle Shaper™ sold through their website to Prevent Breast Cancer. To further support awareness and early detection, ‘Be Breast Aware’ self-check reminder cards will be included in every order — encouraging customers to regularly check their breasts and know what’s normal for them. This information can also be found online on the Prevent Breast Cancer website.
The campaign launched with a fundraising event on October 2nd in Manchester, hosted in collaboration with Prevent Breast Cancer at the NatWest building in Spinningfields. The day included inspiring health talks, panel discussions, networking, and curated stalls showcasing Buy Women Built brands.
About Prevent Breast Cancer
Prevent Breast Cancer is the only UK charity entirely dedicated to the prediction and prevention of breast cancer. By funding pioneering research, their mission is to stop the disease before it starts — creating a future free from breast cancer.
About Buy Women Built
Buy Women Built is a UK movement that celebrates and supports female-founded brands. By encouraging people to shop with purpose and back women-led businesses, the network is growing female entrepreneurship while driving positive social change.
When you buy from women-built brands, you’re not just purchasing a product — you’re investing in equality, innovation, and communities.
How You Can Support
This October, join us in raising awareness and funds:
1. Shop with purpose - Buy from participating Buy Women Built brands such as ecojiko, Me and I apparel, Anna James the Label, Evenly, Well & Truly, Caboodle, Single Swan, OMG Tea Y.O.U Underwear, HER Bodywear, Hair Loving, Trainer Trash, Tortue, Eco Green Living, Snoap, Official True Beauty, Good Wash Day, Our Remedy
2. Check yourself - Make self-checks a habit and encourage loved ones to do the same.
3. Spread the word - Share survivor stories and campaign updates to help raise awareness.
Together, we can fund vital research, empower early detection, and move closer to a world without breast cancer.
To learn more about Prevent Breast Cancer, visit: preventbreastcancer.org.uk
To shop Buy Women Built brands supporting the campaign check out the links above
