Evenly & Bravissimo = A Match Made in Bra Fitting Heaven

We’re so excited to share that we’ve been Popping Up in Bravissimo stores across the UK this April, with Pop Up events in Bravissimo stores in Solihull and Leeds.

Bravissimo is a leading UK lingerie brand dedicated to supporting fuller busts, with a huge range of lingerie, swimwear and nightwear to cater for all tastes, occasions and activities. Our Community Manager Kitty has been shopping with Bravissimo since it was a mail-order catalogue in the late ‘90s, and we frequently recommend our customers to visit Bravissimo as we can be assured of the quality of their in-store bra fittings.

---

Meeting our customers IRL 💞

Finding the perfect bra fit

The first step to getting Evenly is to ensure you’re wearing a bra that fits well to your larger breast. Unfortunately this isn’t always the case for those shopping for an Evenly Bra Balancer™ or Subtle Shaper™, and Bravissimo’s statistics suggest that 92% of women are wearing the wrong bra size. As our sizing correlates with bra sizing, it’s easy to end up with an incorrect insert if you’re in the wrong bra. Combining a Bravissimo fitting with an Evenly Pop Up is a ‘no brainer’ solution, as you can get the perfect bra fit and then use the sizing set to find the best Subtle Shaper or Bra Balancer size there and then by trying the inserts in your bra.

Getting Summer ready

Founder Kate at the Evenly x Bravissimo pop up in Solihull

Bravissimo has a gorgeous range of swimwear in bra sizing, and we saw plenty of customers visit the fitting rooms to try on brightly coloured bikinis and costumes along with their new Bra Balancers, ready for holidays and spa breaks. Evenly inserts can be worn with swimwear for a balanced look and feel for the beach or pool to boost confidence and alleviate asymmetry-related discomfort. The Evenly Dusting Powder was a big hit in preparation for under-boob sweat and thigh-rubbing prevention, with our small tubs the perfect size for even the smallest carry-on case or beach bag.

Breaking the Taboob

Ambassador Becca at the Leeds pop up

At our pop-up event in Leeds, we were lucky enough to be visited by Evenly ambassador Becca Butcher, who said she was thrilled to finally see a brand dedicated to asymmetry solutions on the high street;

“When I started talking about my asymmetry on social media around 10 years ago, there was nothing like this. It’s so great to see Evenly in a high street store like Bravissimo. It brings awareness to conditions like Poland Syndrome, and also shows how normal breast asymmetry is.” - Becca (@beccabutcherx)

Customer Care & Community Manager Kitty alongside ambassador Helen

Evenly customer-turned-ambassador Helen Hotson also visited our Leeds pop up, and commented on how she felt seeing a brand for asymmetry in Bravissimo;

“I think it just shows how things are changing. We should be able to talk about these things out loud, because sadly there is still such a stigma about boob health, and talking about breast shape and size etc. Having products designed especially for asymmetry in a high street shop gives people confidence knowing that there’s nothing wrong with them. So many people have this issue, so having Bra Balancers in a high street store proves that everyday people just like you have uneven boobs.” - Helen

Team Bravissimo is the breast!

Thanks so much to the expert fitters in Solihull and Leeds for welcoming Kate and Kitty into your stores in April. We had so many useful conversations about uneven boobs, and bra fitting tips, we were so grateful to visit you both. It’s safe to say, it was a great success, with customers travelling in especially to explore the Evenly range.

Bravissimo regular Caroline has been struggling with unevenness for years, and the Solihull team told her about the Evenly event. She travelled into the Solihull store for a fitting with support from our founder Kate. Immediately after the fitting, Caroline said she was “Standing taller, feeling happier and so much more confident” she also added “I would recommend any woman who’s got any imbalance of breasts whether due to natural causes or because of operations to try these inserts. It’s just made a world of difference.” Caroline bought several new bras to go with her new Bra Balancer and was so pleased to have been able to buy them all together.

We also had a mum in store with her daughter, who was struggling with chest pains caused by her asymmetry at the Solihull pop up. They were thrilled to see products for asymmetry in store, and browsed the Bra Balancers ahead of an asymmetry appointment with the local breast clinic.

Another customer Louise travelled over an hour especially for an asymmetry fitting, and with her new Bra Balancer she bought some new bras and some gorgeous swimwear ahead of summer. As well as the Bra Balancers, our Dusting Powder and Nipple Covers were big hits, allowing Bravissimo customers to prep for a warm summer.

Finally, a big shout out to all of the lovely Bravissimo customers who chatted to us, took leaflets for their sisters, mums and friends. Find out more about a Bravissimo fitting here and to find out when we’re next coming to a Bravissimo store by you, be sure to follow us on social media (links in footer).

Thanks for having us!